El Cid sales practices are considered a benchmark by many because of its proven success and the difficulty in imitating it. There is nothing actually complex about the sales methods that the company uses. What truly makes it difficult to imitate is due to the combination of effective sales and marketing with equally effective products and services. No matter how good a salesperson is, his skills will not amount to anything substantial if he isn’t selling anything great. It can’t be something mediocre or good – it has to be great. This is the kind of vacation one can enjoy from El Cid.
El Cid sales practices are actually based on a step-by-step process. It generally begins with an outline provided by the client about his dream vacation. This is followed by the sales rep explaining what the vacation club offers and how much the club timeshares has cost. While other vacation clubs train their sales reps not to say anything about rates until the very end, El Cid is different. It’s so confident about the reasonability of its rates that it wants its customers to know it right from the start. The third step is the most important and requires the greatest skills. In this stage, the sales rep proceeds to connecting dots or establishing a link between the client’s dream vacation and what El Cid is offering. El Cid works like a bridge, allowing clients to reach their dreams and enjoy the vacation of a lifetime not just once but as many times as they want.
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